09.15 Unn Swanstrom: Master of Evil or Noble Hero? – Designer stereotypes & biases
09.35 Tommy Marshall, Anna Swartling: How to be “the good guy” in financing
09.55 Peter Westerling: Good design – a matter of time
10.45 Charlotte Briem: How to improve UX with Voice of Customer (VoC)?
11.05 Mikael Ståhle: Big brother is watching you – 1984 is here
11.25 Jörgen Damberg: Good vs evil – a torn testers tales from the trenches
12.00 Andreas Olsson: User research with eye tracking — because eyes don’t lie
12.20 Louise-Brask: From emergency signal to action
13.40 Pamela Pavliscak: How to create a future with feeling
15.00 John Ekman: Voice - The third digital revolution
15.20 Rebecca Hagnestad, Mikael Niva: Good design for democratic value
16.10 Per Axbom: Don’t feed the designers after midnight
16.30 Kathleen Asjes: Design for good, evil or European regulations?
15:00 How to understand the attraction to airport carpets. Or: You might think that you listen to your customers. But do you really hear what they say?
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