Schedule

08:00

Doors open: Registration & Breakfast

Welcome to Odenplan 7A, entrance on Odengatan 65. Register for the conference and grab some breakfast! 

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Odenplan 7a
09:00

Opening

Hannes Sjöblad, moderator, and Per Thörnqvist, CEO at Claremont, will give the conference a flying start. 

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09:15

Master of Evil or Noble Hero? – Designer stereotypes & biases

Unn Swanström

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Unn Swanström
09:35

How to be “the good guy” in financing

Tommy Marshall & Anna Swartling

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Tommy Marshall & Anna Swartling
09:55

Good design - a matter of time

Peter Westerling

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Peter Westerling
10:15

Fika break

It's time to get a cup of coffee and socialize!
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Loke Lounge
10:45

How to improve UX with Voice of Customer (VoC)?

Charlotte Briem

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Charlotte Briem
11:05

Big brother is watching you – 1984 is here

Mikael Stråhle

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Michael Ståhle
11:25

Good vs evil – a torn testers tales from the trenches

Jörgen Damberg

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Jörgen Damberg
11:45

Short break

A toilet break? Or just some time to shake your legs!

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Loke Lounge
12:00

User research with eye tracking — because eyes don’t lie

Andreas Olsson

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Andreas Olsson
12:20

From emergency signal to action

Louise Brask

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Louise Brask
12:40

Lunch break

Lunch is served! Find some new friends and connections and enjoy your meal!

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Loke Lounge
13:40

How to create a future with feeling

Pamela Pavliscak

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Pamela Pavliscak
14:45

Short break

Turn around and talk to the people around you. Or just take a short walk!

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Loke Lounge
15:00

Voice - The third digital revolution

John Ekman

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John Ekman
15:20

Good design for democratic value

Rebecca Hagnestad & Mikael Niva

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Rebecca Hagnestad & Mikael Niva
15:40

Fika break

Time to refill those coffee mugs and perhaps eat some cookies? 

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Loke Lounge
16:10

Don’t feed the designers after midnight

Per Axbom

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Per Axbom
16:30

Design for good, evil or European regulations?

Kathleen Asjes

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Kathleen Asjes
16:50

Roundup

Our moderator Hannes Sjöblad will round up the conference with us.

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Loke
17:00

After conference

Now we will move over to the after conference. Here you can keep talking and mingle with speakers and conference participants. Welcome!

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Loke 1 Lounge

Workshops

During the day there will be several workshops. You can pick and choose any workshop that you wish to participate in. Workshops will be held in Loke 1 (Workshop room)

Beyond the facade - business design for future value creation in real estate

Malin Misaghi

60min

Actionable feedback: The best questions to ask your users

Julia Pilkes & Charlotte Briem

40min

How to understand the attraction to airport carpets, Or: You might think that you listen to your customers. But do you really hear what they say?

Erika Mayer

40min

Discussions

During the day there will be several smaller discussion groups. You can pick and choose any group that you wish to participate in. Discussions will take place in Loke 2 (Discussion room)

Designing for a bigger picture

Yelena Koselnik & Tommy Feldt

20min

Inclusive design in practice

Annika Mossberg & Tommy Feldt

20min

The Future

Annika Mossberg & Yelena Koselnik

20min

Manipulation and integrity in design

Annika Mossberg & Yelena Koselnik

20min

A designer conscience

Yelena Koselnik & Tommy Feldt

20min
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